Journey in Life: 11/13/13

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Wednesday, November 13, 2013

"Have a finger on the pulse" nghĩa là gì?

Madonna concert in progress. Photo courtesy Ewen Roberts.

'Have a finger on the pulse' có một từ mới là pulse nghĩa là mạch tim đập. Thành ngữ này có nghĩa là bắt mạch được tình hình, hay biết rõ những thay đổi trong một hoàn cảnh.

Ví dụ
Madonna has sold more than 300 million records (đĩa hát) worldwide. She’s also recognized as the top female rock artist of the 20th century. How did she become so immensely popular? She continuously reinvented (liên tục đổi mới) her music and image based on what the public was looking for. Especially during the 1980s and 90s, Madonna always had her finger on the pulse (biết rõ giới trẻ thích gì).

It’s clear to me why our company is falling behind our competitors. We need to understand our younger customers. They’re much more familiar with communications (kỹ thuật truyền thông) and digital technologies. If we want to be successful, we have to show that we have our finger on the pulse of modern life (nếp sống hiện đại).

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