"Thú nhận" của một tài xế taxi Uber

Kiếm tới 252.000 USD / năm không phải nhờ tiền taxi Uber, mà nhờ khéo léo quảng cáo cho mảng kinh doanh nữ trang trong khi chở khách.

shared via Forbes, hat tip to Dollars and Sense.

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His name is Gavin Escolar, a charismatic (có uy tín, có sức lôi cuốn) Filipino man with a laugh that’s even louder than his orange-and-red striped dress shirt. We’re cruising down Valencia street when I notice diamond earrings dangling (đu đưa, lủng lẳng) on the dashboard (bảng đồng hồ trên xe ôtô). Around his wrist (cổ tay), an emerald (ngọc lục bảo) bracelet (vòng tay, xuyến) gleams (phát ánh sáng lập lòe) through the sunlight. In the seat pockets, glossy (hào nhoáng) catalogs display more jewelry. The cover reads: Gavin Escolar’s 2014 Collection.

Then it hits me: I’m not in Gavin’s car. I’m in his mobile showroom. He’s not just an Uber driver. Nor is he just an entrepreneur. He’s an Uberpreneur, using the ridesharing app to promote his jewelry business.

khi khách hàng hỏi business card, Gavin không có, và nghĩ ra tại sao chỉ dừng ở business card không thôi.

Gavin turned his car into a showroom. He positioned jewelry everywhere and stored extras in the glove compartment. “My passengers peel back the onion,” he says. “I never solicit (chào mời). I only keep subtle hints (gợi ý tinh tế) to spark (khơi gợi) conversation if they notice. If they don’t, they probably wouldn’t be my target customer anyway.”

“It’s a salesman’s dream,” he continues. “I have 10 minutes to make an impression. Would that happen if I went door-to-door? Or if I bought tiny online ads? My way, I get quality time with quality leads. Best of all, I’m being paid as I do it. It’s like Uber is providing a base salary before I make any jewelry sales.”

He’s the pioneer of Uberpreneurship, a discipline with the best of all worlds: salary of a stable job, autonomy of an entrepreneur, relationships of an executive and feedback of a focus group. He’s showing the world that Uber may not just be a disruptive platform for transportation, but one for small businesses.
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