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10 Oct, 2015
Photo courtesy TatiAna Zemliakova.
If you're helping someone and expecting something in return, you're doing business not kindness.
~ Unknown
Nếu bạn giúp đỡ một ai đó và mong chờ được đền đáp, bạn đang kinh doanh, không phải việc tử tế.
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hãy giúp đỡ vì thật sự muốn điều tốt cho họ...
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Hacking reciprocity via Seth Godin
We're wired to return the favor. When someone opens a door for us, our instinct is to hold the next door for them.
This generous response has led some marketers to aggressively take advantage. They do a favor for someone and then reap the benefits when the favor is returned. All under the guise of, "I'm helping other people."
“Helping other people” is not what they're doing.
What they're doing is hacking reciprocity as a tool to help them get what they want. They're trading favors.
Some people have had success with this, but please don’t denigrate the very human activity of actually helping others by conflating it with trading favors.
If you want to help other people, go help them. Without regard for credit or for what you get in return.