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Khuyến khích nhà văn sáng tác
24 Feb, 2016
không gì bằng tiền cả :)
ở Trung Hoa, độc giả trả cho nhà văn từng 1.000 từ một lần (như kiểu chương hồi) -> tác giả có thu nhập liền, ngay từ chương 1, không cần phải xong hẳn truyện sau nhiều tháng, ngày vắt óc...
tác giả đôi khi muốn kéo dài truyện mãi, không muốn kết thúc, trong quá trình viết còn tương tác, thay đổi cốt truyện cho hay, hứng thú với độc giả...
đáng chú ý là cách các công ty Trung Hoa monetize, qua giao dịch, mua hàng, nội dung in-game, in-app chứ không chỉ duy nhất qua quảng cáo như của các công ty Mỹ...
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Consider China’s largest online/ebook publishing company, Yuewen Group, which has over three million digital books in its catalogue. More notable than the scale here however is how the company monetizes: Chinese readers can pay per every 1000 words (sort of like by chapter), and have been able to do so for more than half a decade.
Not only does this micro-transaction model encourage more readers to sample more e-books while providing instant revenue to writers (who can begin selling a book right after the first chapter is completed), the collected data can help TV producers make series-optioning decisions at a more granular level. But the unintended consequence of all this is that authors with extremely popular books never want the story to end, changing the narrative significantly. Over time, it could even change the act of storytelling altogether; it’s not unlike what’s already happening in the U.S. with shows like Game of Thrones or with binge watching/streaming leading to an entirely new genre of entertainment.
More broadly speaking, Yuewen is also an example of how Chinese and Western users monetize differently across multiple tech categories. For instance, less than 20% of Tencent’s (the creator of WeChat) revenues come from advertising compared to over 95% for Facebook’s revenue. In fact, most large consumer mobile companies in China (and elsewhere around the world) do not rely on advertising as their primary source of revenue; they focus on transactions instead. Chinese internet companies have therefore experimented with numerous non-advertising business models including in-app or in-game fees, other microtransaction models, free-to-play, and more. For a U.S. company that was previously monetizing only via ads, studying its Chinese counterpart could reveal alternative ways of generating revenue so it’s less dependent on advertising as many U.S. internet companies are.
Bài trước: Chuyển tiền ra nước ngoài dễ dàng
Tags: china
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Two of China's largest online publishing companies announced this week that they will merge, creating what some have called the 'Amazon of eBooks'.
Tencent Literature and Shanda Cloudary will become Yuewen Group, the country's largest online publishing and eBook company.
With 1,200 employees and more than three million books, the new company expects to attract around 100 million readers generating more than 200 million yuan (US$31.9 million) per year, said Yuewen CEO Wu Wenhui.
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Plenty of room on the island
// Seth Godin
Have you noticed that authors often happily recommend books by other authors (even though an MBA might call them competitors)?
Not only that, but books sell best in the bookstore, right next to the other books.
It would be a stunning surprise if Tim Cook wrote a blurb for a Samsung phone. They live in a zero-sum universe, assuming that everyone is likely to only buy one or the other.
But for the rest of us, in most industries, it turns out that the real competition is inaction. Few markets have expanded to include everyone, and most of those markets (like books and music) have offerings where people buy more than one.
This means that if there's more good stuff, more people enter the market, the culture gets better, more good work is produced and enjoyed, more people enter the market, and on and on.
So encouraging and promoting the work of your fellow artists, writers, tweeters, designers, singers, painters, speakers, instigators and leaders isn't just the right thing to do, it's smart as well.