Amazon che giấu các chủ đầu tư điều gì?

che giấu cả quốc hội nữa,

các thủ thuật bóp nghẹt cạnh tranh (đối thủ), đặt hàng của chính mình ở góc trên bên trái kết quả tìm kiếm (vị trí thèm thuồng nhất), hi sinh doanh thu quảng cáo ngắn hạn để lấy dòng tiền/xây dựng thương hiệu hàng của chính mình (dài hạn),

ko khai báo với ủy ban tư pháp chống độc quyền của quốc hội, về sổ sách kế toán, làm rõ doanh thu, chi phí, lợi nhuận của 4 dòng hàng/dịch vụ: hàng riêng, quảng cáo, vận tải giao nhận (fulfillment), và prime, amazon ko tách cụ thể được, vì cái này bù lỗ cái kia (lung tung cả :)...
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First, let’s talk about this specific tactic. According to Dudley, when some customers do a search through Amazon, Amazon will simply place its own product in the top left slot. According to this story, a search for “ground coffee” tends to return AmazonFresh Colombia and a search for “melatonin” returns the Amazon brand Solimo. A consultant who helps brands navigate the site, Jason Boyce, noted that Amazon used to allow brands to bid for that slot, and his client who sold natural supplements paid up to $6 to Amazon’s advertising business line for a click on its product. But recently, Amazon just gives its own product top billing, no matter what.

“The domino effect of Amazon’s new strategy has demoted competitors’ listings for products including diapers, copy paper, kids’ pajamas, mattresses, trail mix and lightbulbs,” wrote Dudley. “By putting its own private brands in some of the most valuable slots, Amazon is sacrificing short-term ad revenue to build up sales of its private brands over time, consultants said.” Hal Singer, a well-known industrial organizational economist, tweeted these actions are a red flag for antitrust enforcers. Foregoing revenue to capture market share, or “profit sacrifice,” is not necessary to prove a monopolization case, but it certainly helps. Singer also notes that brands have to pay a 15% commission, plus third party merchants often use Amazon’s expensive fulfillment and logistics service, Fulfillment by Amazon, on the hopes they get better placement. Competing with Amazon on these terms is impossible.

...the House Judiciary Antitrust Committee asked Amazon last July about Amazon’s accounting, and how Amazon responded. The committee asked the corporation to break out its revenues, costs, and profit markets for several lines of business . For four lines of business, Amazon simply refused to answer (see questions 14, 41, 59, and 75). It refused to give information on its private label, Advertising, Fulfillment by Amazon, and Prime.


Tags: economics

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