Hội 'rich kid' biến đi

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In a notice (thông báo) Friday, Douyin — as the enormously (khổng lồ) popular short-video app is branded in China — said six kinds of content including “flaunting (khoe khoang, phô trương) wealth (sự giàu có)” are now banned (bị cấm) on the platform (nền tảng) because they promote “unhealthy values.” (giá trị không lành mạnh)

The content prohibitions follow the introduction (áp dụng) of livestreaming regulations that highlighted wealth-flaunting as an issue last year, as well as the government’s recent call to spread more “positive energy” (truyền tải năng lượng tích cực) online.

The six similar categories identified by Douyin also include promoting money-worship, using minors in videos related to luxury products, and “showing off (khoe khoang, khoác lác) one’s social status (địa vị xã hội) in an inappropriate (không phù hợp) way,” which includes “making fun of the poor.” (chế nhạo người nghèo)

Fabricating (bịa đặt, làm giả) narratives (câu chuyện, giai thoại) — ascending from rags to riches ("tay trắng làm nên") or having just returned from studying abroad (vừa du học về), for example — in order to market products or scam (lừa đảo) users makes up another banned category.