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Nguyên tắc cần tuân thủ khi thiết kế logo
21 Dec, 2017
nhớ tính đủ giá trị công sức bản thân và tiềm năng phát triển của công ty nhé,
cô sinh viên thiết kế logo cho công ty khởi nghiệp blue ribbon của anh phil knight, mất hơn 2 tuần sau bao lần chỉnh sửa, chỉ được có 35 usd, chính là logo ánh chớp huyền thoại của tập đoàn nike đó các bạn...
Bài trước: Điều cần chuẩn bị trước khi khởi nghiệp
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For seven years after its founding in 1964, BRS primarily imported Onitsuka Tiger brand running shoes from Japan. In 1971, Knight had decided to launch his own brand of shoes, which would first appear as cleated shoes for football or soccer, and had a factory in Mexico ready to make the shoes. All Knight needed was a "stripe"—the industry term for a shoe logo—to go with his new brand, so he approached Davidson for design ideas. He had asked Davidson to make sure the stripe conveyed motion and did not look similar to the three stripes of Adidas. Over the ensuing weeks, she created at least a half-dozen marks and gathered them together to present to Knight, Bob Woodell and Jeff Johnson (two BRS executives) at the company's home office, at the time located in Tigard, Oregon.
They ultimately selected the mark now known globally as the Swoosh. "I don't love it," Knight told her, "but I think it will grow on me". Once the choice was made, Davidson asked for more time in order to refine the work she had done on the Swoosh, however, Knight stated that the company had production deadlines to meet and needed the logo as soon as possible. For her services, the company paid her $35 ($206 in 2015 dollars), citing that she worked 17.5 hours on creating the Swoosh, although Davidson claims that she is certain she worked more hours on the design. In September 1983, Knight gave Davidson a golden Swoosh ring with an embedded diamond and some Nike stock (the exact amount remains secret) to express his gratitude. Davidson claims to this day that she is not a millionaire but lives comfortably.
The Swoosh was officially patented on June 18, 1971 and in June 1972, at the U.S. Track and Field Olympic Trials in Eugene, Oregon, Nike's first official track shoe, the Nike Cortez, was released to the athletes sporting the fresh new Swoosh.
The logo is also said to symbolize the wing of the famous Greek Goddess of Victory, Nike.
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Uphill both ways // Seth Godin
A naive dream is that it’s possible to go on a long bike ride–and enjoy the journey going downhill in each direction.
Newton had it right… you’re going to need to go uphill in order to go downhill.
Too often, though, we set up our projects and our freelance life in a way that makes it always an uphill slog. If you don’t build an asset and don’t invest in your reputation, all you’ve got left is grunt work.
The hard work is digging in deeper than usual on the uphills–that’s the best chance you have to earn a downhill later.