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Báo in sẽ chết
08 Feb, 2018
quan trọng là đừng lay lắt rồi ngỏm, mà là chết anh dũng :)
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On the last working day of 2017, 14 Chinese newspapers announced that they would cease publication, and another four said they would publish at longer intervals. The news came as Chinese media companies are adrift in an increasingly frigid business climate, with more than two thirds of print media in China facing permanent shutdowns, temporary suspensions of publication, mergers, or content overhauls.
The outlook for 2018 conforms to predictions first made by Tencent content chief Wang Yongzhi two years ago, when he claimed that the print media industry must consider how to die with dignity, not how to weather the storm.
In his view, most newspapers have no choice but to go under. To Wang, it is largely irrelevant that the government has urged print media outlets to merge with their online counterparts, because the former model is too costly, too inefficient, and now, obsolete.
Some media commentators argue that the future of print media will be akin to a boutique store selling luxury goods. Wang, however, views this as mere wishful thinking. There’s nothing wrong with turning print media into a kind of souvenir, he says, but doing so will never be enough to support an entire publishing house. In addition, the vast majority of print media companies have missed the chance to embrace online and app-based models. Consumers have gravitated toward one or two news apps that they deem authoritative, like Caixin, Tencent News, and The Paper...
Bài trước: Cảnh sát đeo kính đen
Tags: china
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