Ngày "Xanh, Sạch, Đẹp vì cộng đồng chúng ta"

học kinh nghiệm từ tổng thống Paul Kagame của Rwanda khi biến Kigali trở thành 1 trong những thành phố sạch nhất thế giới thông qua hoạt động tập thể/xã hội,

chọn một ngày chủ nhật mỗi tháng, cả làng/xã (cộng đồng) đi dọn rác/vệ sinh để có ý thức bảo vệ môi trường chung hơn
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Dear Dan,

In my country, people don’t feel any shared ownership of public spaces. They drop litter outdoors or in the staircases of buildings, write on the walls and inside elevators, and destroy trees in public parks and gardens. I feel like it’s a cultural phenomenon. Is there any way to get people to behave more respectfully?

—Hanna

As long as even a few people litter, we see trash around us, and we get the idea that it is socially acceptable to keep on behaving that way. With such a negative social norm, it’s very hard to change our own or others’ behavior.

With this in mind, I would recommend trying to get everyone to stop littering at the same time through some form of collective action. One example of such an approach comes from Rwanda, where President Paul Kagame has been credited with making Kigali one of the cleanest cities in the world through social action. Mr. Kagame created monthly collective cleanup days, when all citizens were asked to help make public spaces cleaner. He also elevated cleaning streets to an act under Rwanda’s traditional concept of umuganda, which roughly means: “coming together in common purpose to achieve an outcome.” And it worked.

Borrowing from Mr. Kagame’s example, perhaps you could get your neighbors to pick one Sunday when you all work together to clear the mess. This will make it clear to everyone how much of a mess there is and give you a clean starting point. Next, you could ask everyone to agree to keep the new norm and maybe try to link the cleanliness of public environments to their own sense of pride—a bit like making their own umuganda project.

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