"Tough sell" nghĩa là gì?

Golf is a hard sell to new players. Photo courtesy Dustin Gaffke.

'Tough sell' nghĩa là một sản phẩm, kế hoạch hay ý tưởng mà mọi người ngần ngại mua hay chấp nhận (a product, plan, or concept that people are reluctant to buy or accept).

Ví dụ
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Since the 1990s golf-course designers have taken to building longer, tougher courses in order to put golfers and their equipment to the test. The sport’s growing difficulty and its 200-page rulebook (sách luật chơi) make it a tough sell to new players.

Phạm Hạnh

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