Journey in Life: 08/10/13

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Saturday, August 10, 2013

"Cash Cow" nghĩa là gì?

Photo courtesy Toby Jagmohan.

'Cash cow' có một từ mới là cow nghĩa là con bò. Người Mỹ dùng cash cow để chỉ một doanh nghiệp hay một món hàng mang lại rất nhiều lợi nhuận.

Ví dụ
A few years ago, Apple Computers came out (tung ra thị trường) with the iPod, which ended up making lots more money for the company than its computers. That’s a cash cow. Later on, they came out with a new device called an iPhone, but demand never materialized (ít người mua hơn). It doesn’t appear that the new gadget has become another cash cow (hàng hái ra tiền).

When David Beckham joined the L.A. Galaxy, he created a lot of attention. Americans who had never watched soccer suddenly started buying tickets. But will he be worth the millions that the team paid for him in years to come? Is he their cash cow?

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