Tã giấy Huggies cho người lớn

thị trường tã giấy cho người lớn sẽ khởi sắc, tăng 48% trong giai đoạn 2015-2020, từ 1,8 tỉ usd (2015) lên 2,7 tỉ usd (2020), so với mức tăng 2,6% của danh mục tã trẻ em,

do các bệnh như tiểu đường, béo phì, mang thai, v.v... -> không kiểm soát được bàng quang,
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Growth in the adult-diaper market is outpacing that of every other paper-based household staple in the U.S. Euromonitor International forecasts a 48 percent increase in sales in the category, to $2.7 billion in 2020 from $1.8 billion last year. That compares with expected growth of 2.6 percent, to $6.3 billion, during that period for baby diapers. And in only a decade, sales of diapers for adults could surpass those for babies at Kimberly-Clark and rival Procter & Gamble. As birthrates fall and life spans lengthen, the companies figure there’s plenty of room for expansion, because babies grow out of diapers, but incontinent (không cầm được (ỉa đùn, đái dầm)) adults usually don’t.

As many as 1 in 3 adults—more than 80 percent of them women—have bladder (bọng đái, bàng quang) control issues, the Urology (khoa tiết niệu) Care Foundation says. Causes include pregnancy (mang thai) and childbirth (sinh đẻ), health conditions such as diabetes (tiểu đường) and obesity (béo phì), and changes that accompany aging, according to the Mayo Clinic.

To tap that market, manufacturers have rolled out marketing campaigns to make a leaky (rò rỉ) bladder seem if not fashionable, then at least not humiliating (bẽ mặt, nhục nhã).



Tags: health

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