Lưu ý khi mở câu lạc bộ sách

đừng có hẹn nhau vào sáng sớm thứ 7, với ý định tốt là những ai rất quyết tâm, rất yêu đọc sách mới tham gia,

vì có thể tác dụng ngược: chỉ những người ko có bạn bè hoặc chẳng có việc gì làm vào cuối tuần mới có mặt,
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Dear Dan,

I’m starting a neighborhood book club, but I want to make sure that only the most committed individuals join. So I considered having the club meet a bit outside of our neighborhood, or early in the day on Saturday. Would these methods ensure that I will only get the most dedicated readers?

—Dylan

I faced a similar dilemma when I started teaching. I wanted to get only the most dedicated students, so I decided to hold the class at 8 a.m. My logic was that only the most motivated students would sign up for such an early class. Two weeks in, though, I realized I was wrong. About half of the students weren’t showing up; many others were sleeping in class.

It turns out that my approach backfired: Instead of getting dedicated students, I got the ones who couldn’t wake up on time to register for classes that took place in a more reasonable hour.

This general problem is what is called adverse selection, where the process causes the people who join to be the ones that we want the least. So, while you think that your approach will recruit the most dedicated readers, consider that your method may instead land you people who have no friends or nothing else to do on the weekend. If you go ahead with this, let me know how it worked out.

Tags: book

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