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Cái tên Giordano đến từ đâu?
07 Sep, 2019
khi tỷ phú Jimmy Lai đến newyork thử mẫu vải, có mua chiếc pizza, và trên khăn giấy in từ Giordano các bạn nhé, lấy tên này để nghe có vẻ là hãng thời trang Ý :)
năm 1960, khi mới 12 tuổi, jimmy lai chạy trốn nạn đói ở tq, trốn dưới đáy khoang một tàu cá sang hongkong, nghèo kiết xác, phải làm chân chạy việc ở nhà máy dệt may
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Within two decades, Lai had learned English, worked his way up the factory floor to the position of salesman and decided to start his own retail line. On one trip to New York during fabric sampling season, he bought a pizza. Written on the napkin was the name Giordano.
That became the name of his wildly successful, casual men's clothing chain, which made Lai his first fortune.
"I was stupid enough to think that if I called it Giordano, people would think that it's an Italian brand name," he says. It worked. By 1992, the group had 191 outlets, made 9 million garments annually and had a turnover of 1.6 billion Hong Kong dollars ($211 million).
...He applied the mass-market ethos of Giordano to his newspaper: It was low cost, populist and sensational. Modeled visually on USA Today, it "shook the media landscape in Hong Kong in a revolutionary way," says Clement So, the Chinese University of Hong Kong associate dean. The paper didn't care for balanced reporting: This was advocacy journalism, with a strong dose of saucy celebrity gossip.
Tags: china
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