Bực mình vì phải đóng tiền sân tennis khi đi giao lưu

đến giao lưu ở trường của con gái, toàn đồ "free", cảm thấy rất là sung sướng, mà thật ra có free đâu, học phí đã đóng quá cao rồi,

nhưng đi giao lưu tennis, bị bắt đóng thêm 10 usd thì bực mình, vì sao?

-> đó là do nghĩ đến các chi tiêu riêng rẽ nhau, mà ko nhìn vào bối cảnh tổng thể 

-> là lý do đưa ra các quyết định chi tiêu phi lý như trả tiền trước hằng năm cho tiki để được giao hàng miễn phí, hoặc bực mình khi siêu thị bắt mua túi đựng đồ,
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Dear Dan,

Our daughter attends a very expensive private university, where I recently attended an event. There were lots of freebies for us to take, including fancy snacks and notebooks with the university logo. I was excited to get these items, but of course they aren’t really free since we pay so much in tuition.

I thought about this last week when my tennis team was playing a match at a different club, and we were asked to pay a $10 fee to use the facilities. This felt annoying and unfair, even though I spend a lot more than that on my tennis hobby overall. Why did I get so excited about those “free” items and so angry about this small expense, when neither of them really matters in the big picture?

—Juliet

The problem is that we tend to think about each of our expenses separately, rather than seeing them in their overall context. This is the source of many of our irrational financial decisions and emotions—whether it’s paying high fees to money managers who don’t justify the cost, or paying Amazon an annual fee for “free” shipping or getting annoyed when the supermarket starts charging a nickel for a plastic bag. It’s not easy to think clearly about each small expense in terms of our total financial situation, but if you can, you will be able to make better decisions about money.

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