"The medium is the message" nghĩa là gì?

Photo by: Annie Spratt on Unsplash

"The medium is the message" có từ medium là hình thức, phương tiện -> cụm từ này nghĩa là hình thức của tin nhắn (có thể là hình ảnh, âm thanh) sẽ quyết định cách tin nhắn đó được nhận.

Ví dụ
In 1964, Marshall McLuhan penned (sáng tác, viết) the phrase “the medium is the message” to suggest that the form of communication is actually more important than the content itself, since the way messages are communicated affects how users receive them—and the type of vessel you choose can even convey a message of its own.

“On Snapchat, the numbers on face lenses are so huge—folks love the selfie camera and the interaction (tương tác),” Maher says. “So on that platform, the medium is the message. Snapchat has really been the leader in augmented reality (tương tác thực tế ảo). They just have the best technology.”

As philosopher (triết gia) Marshall McLuhan once observed, the medium is the message. Today, however, those messages increasingly are being delivered within a stream of real-time communications that is becoming more challenging to manage.

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