Sự quan trọng của hộp và giấy gói quà

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Dear Dan,

I spent half a day wrapping Christmas gifts for my family this year. Is it really worth my time?

—Jessica 

Even though it’s time-consuming (tốn thời gian), wrapping gifts (gói quà) is worthwhile since it makes the recipients (người nhận) enjoy them more, according to a 1992 study published in the Journal of Consumer Psychology. The effect holds even when the wrap is transparent (trong suốt) and the recipient can see what’s inside. That’s because wrapping slows down (làm chậm lại) the process of opening the gift, which helps us pay closer attention to the experience. Unwrapping gifts is like the ritual of drinking wine: Swirling it in the glass, looking at it and smelling it all slow things down so that we can focus on the pleasure ahead.

Bài trước: Nên đi ra sân bay trước mấy tiếng