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Kentucky Fried Chicken has decided to pause using its "finger lickin' good" slogan because ... well, that's probably not the best idea right now.

Several months after health officials (giới chức y tế) recommended everyone stop touching their faces to help stop the spread of coronavirus, KFC said Monday that the 64-year-old slogan "doesn't feel quite right."

"We find ourselves in a unique situation (tình huống đặc biệt) — having an iconic slogan (khẩu hiệu mang tính biểu tượng) that doesn't quite fit in the current environment," said Catherine Tan-Gillespie, global chief marketing officer at KFC in a statement. The menu isn't changing and the company said the slogan will return when the "time is right."

To be clear, Monday's announcement is a marketing campaign. A clever one, perhaps, with good intentions baked into it ... but a marketing campaign nonetheless.

Bài trước: Dude