Lại là "kinh doanh" thôi

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...Years back, there was only one advertising award that meant anything: D&AD.

It was started by creative (sáng tạo) people who worked in advertising (ngành quảng cáo) and it was really difficult.

There weren’t many categories and, if the work wasn’t good enough, some years they didn’t even give out an award at all.

So to win one really meant something.

On the night your name was read out and you went up to collect your award, then the annual came out with your name next to your work.

Every ad agency had a library of D&AD annuals, with an index in the back of the names of the people whose work was in the book.

All creatives used to go through those annuals year after year, for inspiration (lấy cảm hứng).

Compare that to today.

Awards are easier and easier for more and more people to enter making more and more money for the organisers.

There’s even an award scheme for advertising that never ran (so it isn’t even advertising).

Bài trước: Bạn có gì?