Lý do đồ ăn trong mini bar tại phòng khách sạn thường đắt

vì nó thuận tiện thôi,

chứ ko phải giá đắt thì trải nghiệm sẽ hơn đâu...
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Dear Dan,

During a recent hotel stay, I tried to resist temptation (cưỡng lại cám dỗ) but gave in (chịu thua) and bought a $5 bag of M&M's from the minibar. I know from research on pricing that paying a lot for something often makes you experience it as especially wonderful (rất tuyệt vời)—but that didn't happen with the M&M's. Why?
—David

Research does indeed show that higher prices (giá cao, giá đắt đỏ) can increase our expectations (nâng kỳ vọng), and these increased expectations can spur us to more fully enjoy an experience. But there are limits. First, you have probably had lots of M&Ms in your life and have rather set expectations about how good they can be. Second, some high prices are just annoying (gây bực mình).

Tags: skill

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