Đừng ngây thơ khi chơi facebook

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While the "10-Year Challenge" spreading across social media may appear to be the latest innocuous (không độc, không có hại, vô thưởng vô phạt) viral phenomenon (hiện tượng lây lan nhanh chóng), sweeping upwards of 5 million users and multiple celebrities into the challenge, privacy experts and technology analysts (nhà phân tích công nghệ) are sounding the alarm about the social engineering motives (động cơ) behind the trend (đằng sau xu hướng này).

According to the theory, the meme – which calls for Facebook and Instagram (which is owned by Facebook) users to upload a photo of themselves a decade ago alongside their latest photo – was deliberately crafted by Facebook as a means to harvest photos for the sake of improving the social media giant's facial recognition software (phần mềm nhận diện khuôn mặt) and AI machine-learning capabilities, or for Facebook to sell in batches to third-party companies.