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The day has finally come for two beloved Lotte gum flavours to step out as crunchy chips (lát khoai tây mỏng).

When it comes to chips in Japan, local brand Calbee dominates the market with a wide selection of popular flavours (hương vị) and an ever-growing roster of limited-edition varieties like Natto and Sakura Butter. Over in the sweets aisle, however, it’s Lotte’s dominion, with the brand covering things like chocolates, candies, biscuits, and chewing gum that’s even said to improve your memory.

The chip and candy worlds are usually best left apart, but recently Calbee and Lotte joined forces for total snack domination, founding the “Funny Research Institute” in April last year to “create the future of sweets“. And if you’re wondering what that future might look like, brace yourself, because it involves chewing gum-flavoured chips.

Bài trước: Thánh toa-lét