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"Bricks and clicks" nghĩa là gì?
04 Apr, 2021
Rebecca Campbell on Unsplash
"Bricks and clicks" -> nghĩa là công ty bán hàng qua đại lý và cả trên mạng.
Ví dụ
We think of connected commerce (buôn bán) as an integrated (hội nhập) shopping experience—anytime, anywhere shopping. There used to be two discrete experiences, offline and online. It's now come together in an omnichannel world, bricks and clicks.
The fact that the fit of brand communication to audience profile as well as previous purchase ranked high for both pure players and bricks and clicks, underscores the importance of data-led personalisation for effective CX.
But those retailers which integrate (kết hợp) the benefits of technology into their store strategy through a combined “bricks and clicks” approach will surely be best positioned to enjoy a successful – and productive – future.
RideNow’s significant physical retail platform provides the missing piece of a ‘bricks and clicks’ strategy for RumbleOn, enabling us to reach consumers wherever they want to shop, whether online, offline, or both. For us, this transaction (giao dịch) is about unlocking incremental sales, capturing additional monetization opportunities such as parts and services, and consolidating a fragmented industry to drive efficiency and improve the customer experience.
Ngọc Lân
Bài trước: "Much ado about nothing" nghĩa là gì?
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