"Pink it and strink it" nghĩa là gì?

"Pink it and shrink it/shrink it and pink it" = tô hồng và thu nhỏ lại -> nghĩa là cách để các nhà tiếp thị đưa bất kỳ sản phẩm thông dụng hằng ngày nào tới nhiều đối tượng phụ nữ hơn; chỉ việc 'làm sản phẩm đó màu hồng, nhỏ lại (để phụ nữ dễ sử dụng hơn), vậy thôi.

Ví dụ

It was 2003—the height of the pink-it-and-shrink-it era—and she was tired of sacrificing femininity to work out and race in men's clothing.

It’s International Women’s Day (IWD), and The Loadstar’s inbox and social media channels are full of stories of women in logistics.

“Let’s focus on one of ‘them’”, say companies excitedly, publishing an image of a female staff member in a hi-vis jacket, seeing a chance for marketing opportunities, a chance to jump on the bandwagon. (“We employ women! Even in the warehouse!”) A gender-washing, if you will (or ‘pink it and shrink it’, as ‘gender-diverse’ marketing is known in retail). But among all the noise and nonsense are several initiatives that will actually make a difference; and that’s the aim.

I DON'T want pink products. The days of taking a 'pink it and shrink it' approach of feminising existing male products are over, and frankly I demand better from the financial services industry. I want something that meets my unique needs, complex worries and life goals. Women have been driving change in the workplace, boardroom and the home. But there is still a long way to go when it comes to money and the deeply-held beliefs we as a society hold about it and how - and who - should manage it.

Bài trước: "Sam and Dave" nghĩa là gì?