Startup: làm sao để kêu gọi vốn thành công?

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Dear Dan,

I’m looking for a new job. To make a good impression, before each interview I spend a lot of time learning about the role and the person I’ll be meeting. During the interviews I listen carefully, pay attention to body language (ngôn ngữ cơ thể) and respond thoughtfully. The interviews seem to go well but aren’t resulting in second-round interviews or offers. Is there a way I can improve how I present myself?

—Ray

People often try to make a good impression by catering to the interests and expectations of their audience (người nghe, độc giả, khán giả), especially when the stakes are high. But a recent series of studies suggests that this approach can backfire (đem lại kết quả ngược lại mong đợi).

The researchers looked at a large set of business pitches and found that startups which focused on pleasing potential investors (làm hài lòng nhà đầu tư tiềm năng) were less successful in getting funded (được tài trợ, cấp vốn). To understand the causes, researchers randomly assigned people to cater to their audience as part of an interview. Both the interviewees and interviewers reported that this caused more anxiety (lo lắng, lo âu); the interviewers also noted that the interviewees seemed inauthentic (không chân thật).

Given those findings, maybe take a different approach for a few interviews and see if that gets you to be more relaxed (thư giãn) and more yourself—and produces better results.

Bài trước: Quy định chi phí đi công tác hợp lý cho doanh nghiệp