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But a shift in investor (nhà đầu tư) sentiment (tình cảm; quan điểm, ý kiến,
cảm nghĩ) suggests the days of China’s youth going under the knife (dao kéo, phẫu thuật) in pursuit of perfection might be numbered (đếm từng ngày), as President Xi Jinping tries to reshape (tái định hình) the country’s cultural and business landscape (bối cảnh kinh doanh và văn hóa) as part of a “common prosperity” (thịnh vượng chung) drive. 

Since the start of July, the market value of the country’s three biggest publicly traded medical aesthetics (thẩm mỹ y tế) companies has fallen by a third, representing a collective loss of more than $17bn, despite the popularity of cosmetic (mỹ phẩm) procedures. Investment bank Citic estimated sales revenues in China’s aesthetic medicine market were more than Rmb330bn ($51bn) in 2020.

But analysts (nhà phân tích) warn that the industry could suffer a heavy blow (giáng đòn mạnh) if Beijing concludes that the sector’s negative social influence is on a par with private tutoring and online gaming — industries where strict regulations have crushed the market values of dominant groups in recent months.

“It is perfectly possible we may see another industry disappear,” said Mark Tanner, managing director of China Skinny, a marketing company.

Bài trước: Không nghĩ tới