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Phát triển làng nghề truyền thống thời hội nhập
06 May, 2022
lập kênh youtube, facebook để quảng bá món ăn làng quê, ví dụ, Village Cooking Channel của Ấn Độ hơn 15 triệu người đăng ký...
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The channel (kênh) behind this operation is called AroundMeBD, and its success has created a whole new economy in Shimulia, which has since been dubbed (gán cho cái tên) the YouTube village of Bangladesh.
The YouTube village is a prominent example (ví dụ nổi bật) of a niche (thị trường ngách) but is also part of a growing online trend across South Asia: As the internet reaches villages (làng quê), rural societies are finding ways to showcase and monetize their unique food cultures to audiences across the world, using platforms like YouTube and Facebook. In India, Village Cooking Channel, which posts videos of large-scale traditional cooking, has over 15 million subscribers. In Pakistan, Village Food Secrets has 3.5 million subscribers. Villagers who previously had little presence in media are now using these platforms to take ownership of the way their culture is portrayed — and building businesses that support dozens, and occasionally hundreds, of individuals.
Here is the full story,
Bài trước: Phải cẩn thận
Tags: economics
What they actually are, and I'm not joking, is a sort of odd combination of ASMR and Mukbang. The word "food porn" gets thrown around a lot, but it is very accurate here. A lot of close-ups of squishing and bubbling sounds. At the end, usually a climactic closeup of someone eating the food. It's weird. The intended audience is mostly adult women (asians especially) who have zero interest in learning about village cooking traditions but enjoy the sensory experience of the videos.