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Especially on cars (and other durable goods):
I compare growth in retail sales (doanh thu bán lẻ) between areas with and without local TV service over the
unanticipated Federal Communications Commission (FCC) Freeze, which halted the licensing of new TV stations from 1948–52. I find three results that corroborate (làm chứng, làm vững thêm) TV’s long-attributed role in American consumerism (chủ nghĩa tiêu thụ). First, during the Freeze, total retail sales in counties with TV access increased by 3–4% more on average than in counties without access. Second, the effect of TV was concentrated (tập trung) in the automobile sector, which alone accounted for a third of the total difference.
unanticipated Federal Communications Commission (FCC) Freeze, which halted the licensing of new TV stations from 1948–52. I find three results that corroborate (làm chứng, làm vững thêm) TV’s long-attributed role in American consumerism (chủ nghĩa tiêu thụ). First, during the Freeze, total retail sales in counties with TV access increased by 3–4% more on average than in counties without access. Second, the effect of TV was concentrated (tập trung) in the automobile sector, which alone accounted for a third of the total difference.
Here is the full paper by Woojin Kim,
Bài trước: Thật sự chẳng muốn biết
Tags: economics

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