Làm gì cho Tổ quốc hôm nay

The Japanese government has launched a nationwide competition (cuộc thi toàn quốc) calling for ideas (ý tưởng) to encourage (khuyến khích) people to drink more alcohol after a change in attitudes (thay đổi thái độ) among the young resulted in a slide in tax revenues (doanh thu thuế).

The Sake Viva! campaign (chiến dịch), which is being run by the National Tax Agency (NTA), asks 20- to 39-year-olds to come up with proposals to help revitalise (làm sống lại) the popularity of alcoholic drinks, which have fallen out of favour because of lifestyle changes (thay đổi lối sống) during the coronavirus pandemic and among young people.

The competition, which runs until 9 September, calls for “new products and designs” as well as ways to promote home drinking. Entrants are also encouraged to explore sales methods using the metaverse.

The NTA said alcohol consumption in Japan had fallen from an average of 100 litres a person a year in 1995 to 75 litres in 2020. The decrease in alcohol sales has hit Japan’s budget (ngân sách), which is already running a deficit (thâm hụt) of more than ¥48tn (£290bn)

Taxes on alcohol accounted for 1.7% of Japan’s tax revenue in 2020, down from 3% in 2011 and 5% in 1980. Total revenue from tax on alcohol in the 2020 financial year fell by more than ¥110bn to ¥1.1tn, compared with the previous year, the NTA said earlier this month. It was the biggest fall in alcohol tax income in 31 years,

Bài trước: Đây chính là lý do chúng ta có Không Lực Một