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Whether it be sweet, sour, salty or even spicy, candy has always been associated with a type of flavor. Well, at least until now, because flavorless candy is a thing these days. Lawson, one of Japan’s largest convenience store chains is currently testing a number of products, including the aptly-named Aji no Shinai? Ame (Tasteless? Candy), which apparently tastes like nothing. As you can imagine, the marketed lack of flavor has been raising eyebrows in Japan, and for good reason, after all, can you even imagine sucking on a candy that doesn’t have any taste?

...Flavorless candy may not be completely flavorless, but that’s unsurprising. After all, even metal or rock has some flavor, but as far as candy goes, you’ll have a tough time finding a less flavorful type.

So why bother making a flavorless candy? Isn’t flavor the main reason to eat candy? Well, apparently some people just use candy to keep their mouths and throats from drying out and could do without all the sweetness and artificial flavoring. Mint candy could be an option, but with medicinal mask requirements still in place, getting a blast of minty air in your eyes is somewhat of a concern.

Tags: japan

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