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Elon Musk recently (gần đây) said Twitter’s advertising business was on the upswing. “Almost all advertisers have come back,” he asserted, adding that the social media company could soon become profitable.

But Twitter’s U.S. advertising revenue for the five weeks from April 1 to the first week of May was $88 million, down 59 percent from a year earlier, according to an internal presentation (bài thuyết trình nội bộ) obtained by The New York Times. The company has regularly fallen short of its U.S. weekly sales projections, sometimes by as much as 30 percent, the document said.

That performance is unlikely to improve anytime soon,

Twitter’s ad sales staff is concerned that advertisers may be spooked by a rise in hate speech and pornography (khiêu dâm) on the social network (mạng xã hội), as well as more ads featuring online gambling and marijuana products, the people said. The company has forecast that its U.S. ad revenue this month will be down at least 56 percent each week compared with a year ago,

On a Twitter Space audio event on Monday, Mr. Musk said advertisers in Europe and North America have put “extreme pressure” on the company, leading “half our advertising” to disappear. “They are trying to drive Twitter bankrupt,” he said.