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Heinz ra mắt bộ sưu tập quần áo bị dính vết ố ketchup...

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After years and years of quite literally leaving its mark on the fashion industry (ngành công nghiệp), Heinz has debuted (trình làng) a new clothing collection with ketchup stains.

The "vintage drip collection" features thrifted clothes in a partnership with thredUP, an online resale (bán lại) platform. The proceeds support global hunger relief, 

There are 157 secondhand streetwear and designer pieces in the clothing line, each with a unique ketchup stain (vết bẩn) — "because when it's HEINZ, it's not a stain, it's a statement (lời tuyên bố)," 

..."While HEINZ is recognized globally for its iconic glass bottle, keystone and slow-pouring ketchup, we saw an opportunity to view the stain we've been leaving on clothes as another iconic brand symbol (biểu tượng) and change the narrative (câu chuyện) from a stain to a statement," Alyssa Cicero, Heinz brand manager, 

source: foxla,
Tags: ideangoclan

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