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Đừng trách Starbucks
17 Dec, 2023
tháng 5/2018, Starbucks áp dụng chính sách ai cũng có thể đi nhờ vệ sinh (mà không cần phải mua cà phê),
kết quả là, người vô gia cư đi nhờ nhiều, khách hàng giàu không tới nữa, có tới cũng chi tiêu ít đi, và ngồi thời gian ngắn hơn...
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In May 2018, in response to protests (biểu tình), Starbucks changed its policies nationwide to allow anybody to sit in their stores and use the bathroom without making a purchase (sử dụng nhà vệ sinh mà không mua hàng). Using a large panel of anonymized cellphone location data, we estimate that the policy led to a 7.3% decline in store attendance (lượng người đến cửa hàng) at Starbucks locations relative to other nearby coffee shops and restaurants. This decline cannot be calculated from Starbucks’ public disclosures, which lack the comparison group of other coffee shops. The decline in visits is around 84% larger for stores located near homeless shelters (nơi tạm trú cho người vô gia cư). The policy also affected the intensive margin of demand: remaining customers spent 4.1% less time in Starbucks relative to nearby coffee shops after the policy enactment (ban hành). Wealthier customers reduced their visits more, but black and white customers were equally deterred (ngăn cản). The policy led to fewer citations for public urination (đi tiểu nơi công cộng) near Starbucks locations, but had no effect on other similar public order crimes. These results show the difficulties of companies attempting to provide public goods, as potential customers are crowded out by non-paying members of the public (thành viên không trả tiền tại nơi công cộng).
from a new paper by Umit Gurun, Jordan Nickerson, and David H. Solomon.
source: ssrn,
Tags: businessHồng Nhung
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