TikTok Trung Quốc cấm livestream bán hàng "nhanh hơn gió"

không  theo đuổi phong cách livestream giới thiệu sản phẩm dài dòng lê thê thường thấy, lối livestream bán hàng "nhanh như gió" nở rộ vô cớ đã gây bất ngờ cho người tiêu dùng.


A new sales tactic (phương thức) has become increasingly popular among China’s e-commerce livestreamers, in which products are held up to viewers then tossed (ném) aside at a frenetic pace (nhịp độ điên cuồng). Now Douyin, the Chinese version of TikTok, is cracking down on the practice to protect consumers.

Starting from Friday, Douyin will forbid such “rapid introductions” marketing tactics, whereby products are introduced one after the other with minimal or no product information provided. Violators (người vi phạm) may be fined and even see their accounts closed. 

Though the practice has been around for several years, it has come under the spotlight (nổi tiếng) this month due to the runaway success of Zheng Xiangxiang, a popular Douyin livestreamer with over 531 million followers on the platform. 

...Other popular e-commerce platforms such as Taobao Live have yet to announce specific (cụ thể) rules surrounding “rapid introductions” marketing tactics. 

source: Sixth Tone,

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