Tranh cãi nổ ra khi McDonald’s ở Trung Quốc tiếp tục tăng giá

sau đợt tăng giá lần thứ hai vào năm 2023, nhiều người tiêu dùng Trung Quốc cho biết họ đang cân nhắc chuyển sang các chuỗi cửa hàng thức ăn nhanh nội địa với giá cả phải chăng hơn.

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McDonald’s has raised its prices (tăng giá) in China for the second time in 2023, sparking (dấy lên) widespread debate (tranh cãi) among consumers on Chinese social media. The latest price increases — from set meals to burgers and snacks — come amid higher operating costs (chi phí vận hành), according to the fast-food giant.

According to reports in domestic media (truyền thông nội địa), the price hikes — averaging around 3% — were implemented (thực thi) earlier this week. While the prices of various set meals, burgers, and snack items rose by 0.5 to 2 yuan, the price of one of McDonald’s most popular budget options, the “match 1+1 as you like” meal, remains at 13.9 ($2) yuan. 

Earlier this year, McDonald’s China raised the price of this same set meal from 12.9 yuan, citing various cost increases in the wake of the pandemic. 

Despite the widespread dissatisfaction (bất mãn) over the recent price hikes (tăng giá), Zhu indicated that the majority of McDonald’s consumers, predominantly (chủ yếu) young Chinese, may not be overly sensitive to these price changes and therefore unlikely to significantly (đáng kể) impact the company’s business.

source: Sixth Tone,