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Once seen as dirty and disorganized (bẩn và lộn xộn), wet markets are now drawing the attention of young Chinese travelers, signaling (báo hiệu) a growing appreciation (trân trọng) for authentic local experiences (trải nghiệm địa phương chân thật). Instead of blindly following “internet celebrity” attractions that go viral online, some young travelers are delving into (đắm chìm) genuine, experiential exploration of local areas. 

Traditionally the heart of Chinese communities, wet markets were the primary (chính) source for fresh produce, meat, fish, and other daily essentials (nhu yếu phẩm), and served as the bedrock for most home-cooked meals. Yet, in recent decades, they’ve waned (tàn phai) in popularity, especially among the younger generation, who often grapple with rapid urbanization (đô thị hóa), evolving family dynamics, burgeoning (gia tăng) work demands, and a tilt towards take-out food. 

But now, signs of a resurgence (nổi lên lại) in interest are evident (rõ ràng), particularly on social media platforms. On the lifestyle app Xiaohonghu, the topic “A Guide to the Wet Market” has garnered nearly 65 million views. And on the social platform Douban, membership in the “wet market enthusiasts” group has surged to almost 160,000, a jump from 100,000 just three years ago.

Adapting to the renewed interest and changing demographics, wet markets are undergoing significant transformations. 

Disorderly stalls of the past have given way to clean, organized sections designated for vegetables, meats, and seafood. Many markets have also modernized with the introduction of QR code payments, and some even offer home delivery (giao hàng tận nhà) options. 

source: Sixth Tone, 

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