Buộc phải thay đổi: Những gã khổng lồ công nghệ cúi đầu trước sự tấn công dữ dội của quy tắc trên toàn cầu

trong nhiều năm, Apple, Google, Meta và những công ty khác hoạt động tự do. Nhưng luật và quy định mới cuối cùng buộc họ phải thực hiện thay đổi lớn đối với sản phẩm và hoạt động kinh doanh 

The tech giants (gã công nghệ khổng lồ) have been preparing ahead of a Wednesday deadline to comply with a new European Union law intended to increase competition in the digital economy. The law, called the Digital Markets Act, requires the biggest tech companies to overhaul how some of their products work so smaller rivals (đối thủ) can gain more access to their users.

Those changes are some of the most visible shifts (sự thay đổi có thể nhìn thấy) that Microsoft, Apple, Google, Meta and others are making in response to a wave of new regulations and laws around the world. In the United States, some of the tech behemoths have said they will abandon practices that are the subject of federal antitrust investigations (điều tra liên bang chống độc quyền). Apple, for one, is making it easier for Android users to interact with its iMessage product, a topic that the Justice Department has been investigating.

For decades, Apple, Amazon, Google, Microsoft and Meta barreled forward with few rules and limits. As their power, riches and reach grew, a groundswell of regulatory activity, lawmaking and legal cases sprang up against them in Europe, the United States, China, India, Canada, South Korea and Australia. Now that global tipping point for reining in the largest tech companies has finally tipped.

The companies have been forced to alter the everyday technology they offer, including devices and features of their social media services, which have been especially noticeable to users in Europe. The firms are also making consequential shifts that are less visible, to their business models, deal making and data-sharing practices, for example.

Some of the companies are making adjustments (điều chỉnh) that get ahead of U.S. regulators. In June, Amazon pledged to allow merchants to sell via its Prime subscription program without using its own logistics network, announcing the change before the government complained that such practices were anticompetitive (phản cạnh tranh). Google is allowing more mobile payment options to app developers, instead of just its own, as part of a proposed deal with state attorneys general.

Legal fights loom. The Supreme Court heard arguments last month over whether Texas and Florida could legally bar sites like Facebook and TikTok from taking down certain political content. If the states prevail, it will upend how online platforms can set the terms of engaging (điều khoản tham gia) on their sites without U.S. government interference (can thiệp của chính phủ).

source: nytimes,

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