Rắc rối của Tesla đặt ra câu hỏi về khả năng bất khả chiến bại

giá cổ phiếu lao dốc, nhà đầu tư tự hỏi liệu công ty, do Elon Musk lãnh đạo, có thể chịu được cạnh tranh ngày càng gay gắt hay không

Elon Musk appeared to be in a defiant mood Wednesday when he stood before employees at Tesla’s factory near Berlin a week after an arsonist set fire to a high-voltage power pylon (cột điện cao thế) and brought production to a standstill (sản xuất bị đình trệ).

But there are proliferating signs (dấu hiệu tăng sinh) that Tesla may not be as unstoppable as it once seemed. The company’s car sales are no longer growing at a torrid pace. Chinese automakers and established brands like BMW and Volkswagen are flooding the market with electric cars. And Tesla has been slow to respond with new models.

Even after Tesla’s price cuts, the Model 3 sedans and the Model Y S.U.V.s made at a factory in Shanghai are far more expensive than many Chinese models. European and Chinese automakers are also introducing new electric vehicles at a dizzying rate. More than 150 will go on sale by the end of the year, according to HSBC.

At the same time, Tesla is not well positioned to compete in the luxury market because its cars don’t offer as many amenities as cars made by the likes of BMW or Mercedes-Benz, said John Helveston, an assistant professor of engineering management at George Washington University who has studied Chinese car-buying habits.

Mr. Musk’s whistle-stop visit to Grünheide appeared timed to show employees in Germany, some of whom had voiced concern (lên tiếng nêu quan ngại) about their safety after the arson, that he remains committed to the company and the factory. The plant is producing around 300,000 cars per year, but aims to expand that to as many as one million.

source: nytimes,

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