Huawei hồi sinh, doanh số Iphone ở Trung Quốc giảm mạnh

theo báo cáo thị trường mới, doanh số bán điện thoại thông minh của Trung Quốc giảm 7% trong sáu tuần đầu năm 2024, trong đó một số thương hiệu trong nước cũng chứng kiến ​​doanh số sụt giảm.


Amid a downturn (sụt giảm) in China’s smartphone market, iPhone sales in the country plummeted (giảm mạnh) by 24% year-over-year during the first six weeks of 2024, according to a new report by global research firm Counterpoint.

This decline is largely attributed to (quy cho) fierce competition from domestic (nội địa) brands, especially Huawei, which recorded a 64% surge in unit sales thanks to strong demand (nhu cầu) for its Mate 60 series. While the iPhone 15 is sold from 5,999 yuan ($830) on Chinese e-commerce platform Taobao, Huawei’s Mate 60 series starts at 5,499 yuan.

The report also noted that China’s smartphone market contracted (giảm) by 7% year-over-year, with several domestic vendors (nhà cung cấp nội địa) also feeling the squeeze (bóp nghẹt): Sales for Oppo and Vivo fell by 29% and 15%, respectively.

And as Apple’s stock in the U.S. dropped by 2.84% by the end of trading on Tuesday, market analysts point to intense competition from domestic brands as the root (gốc rễ) of tech giant’s challenges.

“Primarily, it faced stiff competition (cạnh tranh) at the high end from a resurgent (hồi sinh) Huawei while getting squeezed in the middle on aggressive pricing from the likes of Oppo, Vivo, and Xiaomi,” senior analyst Zhang Mengmeng from Counterpoint observed in the report.

...Huawei managed to defy this downward trend (xu hướng sụt giảm) thanks to strong demand for its Mate 60 series, which launched in August 2023. In the first six weeks of 2024, Huawei unit sales were up 64% compared with the previous year. In its first eight weeks after launch in 2023, domestic sales of the Mate 60 series hit 2.4 million units, Counterpoint data shows.

Analysts anticipate (dự đoán) that overall market growth will likely remain stagnant (chững lại) in Q1 2024 due to decreased consumer spending and few new product introductions.

source: Sixth Tone, 

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