Journey in Life: ideas
Showing posts with label ideas. Show all posts
Showing posts with label ideas. Show all posts

Wednesday, December 12, 2018

Bế tắc ý tưởng kinh doanh

các tập đoàn lớn (như ford, nike, intel...) thuê (hoặc tự hình thành) nhóm/công ty tư vấn về phim (hư cấu) khoa học viễn tưởng, lên ý tưởng về thế giới tương lai vận hành như thế nào, để neo theo đó đón đầu xu hướng, và cho ra sản phẩm mới đáp ứng nhu cầu...
…the business world has been increasingly aware of the genre's potential. In 2017, PricewaterhouseCoopers, the professional services firm that advises 440 of the Fortune 500 companies, published a blueprint for using science fiction to explore business innovation. The same year, the Harvard Business Review argued that "business leaders need to read more science fiction" in order to stay ahead of the curve…

A number of companies, along with a loose constellation of designers, marketers, and consultants, have formed to expedite the messy creative visualization process that used to take decades. For a fee, they'll prototype a possible future for a [corporate] client, replete with characters who live in it, at as deep a level as a company can afford. They aim to do what science fiction has always done — build rich speculative worlds, describe that world's bounty and perils, and, finally, envision how that future might fall to pieces.

Alternatively referred to as sci-fi prototyping, futurecasting, or worldbuilding, the goal of these companies is generally the same: help clients create forward-looking fiction to generate ideas and IP for progress or profit. Each of the biggest practitioners believe they have their own formulas for helping clients negotiate the future. And corporations like Ford, Nike, Intel, and Hershey's, it turns out, are willing to pay hefty sums for their own in-house Minority Reports.

Tuesday, December 4, 2018

Kỷ niệm nào vội tan

sống vui vầy với cún cưng 14 năm, nhưng 6 tháng cuối cùng (trước khi cún chết) rất khó khăn/nặng nhọc, dù chỉ chiếm 3% thời gian bên nhau, nhưng khi nghĩ đến nó, chỉ nhớ những tháng ngày cuối cùng vất vả này mà không nhớ tới thời gian vui vẻ/dễ chịu trước đó -> vì sao?

-> như các nhà tâm lý đã phân tích, điều tương tự xảy ra với ngày cuối cùng kỳ nghỉ, cảnh phim cuối v.v...; -> muốn thay đổi, viết ra những kỷ niệm đẹp về chú cún, mời bạn bè cũng thêm câu chuyện của họ, và dành thời gian hồi tưởng lại những kỷ niệm này...
Hi, Dan.

My dog lived to be 14 years old, but the last six months of his life were really hard. This only amounted to about 3% of his time with me, but when I think about him now, it's his bad last days that I remember most vividly, not the healthy and happy years we had together. Why is this?

Psychologists (nhà tâm lý học) have found that our memories (ký ức) of an experience (trải nghiệm) are strongly influenced (bị ảnh hưởng mạnh) by the way it ends (cách chúng kết thúc)—the last day of a vacation, the last scene of a movie. So it's no wonder that your memories of your dog are colored by the end of his life. I'd suggest that you try to give yourself a new ending to focus on. Write down your good memories about your dog, ask friends to add their own stories and then spend some time just going over these positive memories. They'll become the new conclusion of your dog's story.

Monday, November 12, 2018

Tìm đường sang Mỹ

để làm gì?

ví dụ dưới đây, thanh niên mỹ, mắc món nợ tiền học đại học 20.000 usd, bỏ sang... ấn độ sống, ở nhà 50usd/tháng, trồng dừa và nuôi gà (có khác gì nông dân việt nam đâu ;), thề ko muốn bước vào walmart một lần nào nữa :D
Chad Haag considered living in a cave to escape his student debt. He had a friend doing it. But after some plotting, he settled on what he considered a less risky plan. This year, he relocated to a jungle (rừng rậm) in India. "I've put America behind me," Haag, 29, said.

He now lives in a concrete house in the village (ngôi làng) of Uchakkada for $50 a month. His backyard is filled with coconut trees (cây dừa) and chickens (gà). "I saw four elephants (voi) just yesterday," he said, adding that he hopes to never set foot in a Walmart again.

His debt is currently on its way to default. But more than 9,000 miles away from Colorado, Haag said, his student loans don't feel real anymore.

"It's kind of like, if a tree falls in the woods and no one hears it, does it really exist?" he said.

The philosophy major concedes that his student loan balance of around $20,000 isn't as large as the burden shouldered by many other borrowers, but he said his difficultly finding a college-level job in the U.S. has made that debt oppressive (đè nặng, nặng trĩu) nonetheless. "If you're not making a living wage," Haag said, "$20,000 in debt is devastating (tàn phá, phá hủy, phá phách)."

Friday, October 26, 2018

Giải pháp giao thông đô thị của Singapore

taxi bay, sẽ được thử nghiệm nửa đầu năm 2019,

Millions of commuters in the region’s cities have to contend with chronic (kinh niên, mạn tính; ăn sâu, bám chặt, thâm căn cố đế) gridlock (tình trạng ùn tắc giao thông/kẹt xe) every day, sparking a race to develop new ways to avoid the snarl-ups (tình trạng ùn tắc giao thông/kẹt xe).

While the developed city state of Singapore does not suffer major congestion (đông nghịt, tắc nghẽn (đường sá...); sung huyết; nghẽn mạng), it is seen as a perfect test-bed for new technologies due to its compact size and openness to innovation.

German firm Volocopter said on Tuesday it will conduct the test flights in Singapore in the second half of next year with the support of the government.

Resembling a helicopter (giống máy bay trực thăng), Volocopter’s electric air taxis take off and land vertically (cất/hạ cánh lên xuống theo chiều thẳng đứng). They are based on drone (thiết bị bay không người lái) technology and can fly two people for around 30km...

Tuesday, October 16, 2018

Liệu bạn có đang tự đánh mất bạn bè?

nhất quyết ko viết nhận xét tốt cho cuốn sách tự xuất bản của bạn trên amazon (vì sách quá dở),
Dear Dan,

I have several friends who have self-published books on Amazon. After reading the books, I am usually aghast at the poor quality of the writing, and sometimes there is even a gross (thô bạo, trắng trợn, hiển nhiên, sờ sờ) twisting (bóp méo, xuyên tạc, cố ý làm sai nghĩa) of the truth in the retelling of a life experience that I have seen firsthand. Even so, I try to say something positive—without getting into too many details—but then my friends ask me to submit an online review, to go along with all the other five-star reviews they somehow managed to get. I care about my friends, but I also don't want to give a false recommendation. How would you handle this conflict?

Life is full of situations where we are asked to trade our integrity (chính trực, liêm chính) for other interests, such as sparing the feelings of a friend. But once we start giving up our integrity, it is a slippery slope: We are likely to do it more and more until at some point we stop feeling bad about it. What does this mean in your case? Writing a positive review of a book you don't like may seem like a one-time sacrifice of honesty for the sake of friendship. But given that your long-term integrity is also on the line, I would not give it up. Gently decline your friend's request for a review—but do keep on investing in your friendship.

Monday, August 6, 2018

Dịch vụ sửa chữa nhà tắm giá rẻ tại Hà Nội

nên tự làm, chỉ mất phí nguyên liệu (là rẻ nhất), và còn khoe với bạn bè về "tay nghề" của mình nữa :)
Dear Dan,

I recently decided to remodel my bathroom (nhà vệ sinh, nhà tắm) myself (tự làm) instead of hiring a contractor (nhà thầu) to do it, which would have cost $65,000. I did it myself for $25,000 in materials and some hired help. It took up my weekends for nine months (mất trọn các ngày cuối tuần trong 9 tháng), time that I otherwise would have spent in advancing my career. I enjoy the hands-on work, but would I have been better off focusing on my job (tập trung công việc) and trying to earn more money (kiếm thêm tiền)? Was the bathroom worth it?


While it’s certainly more time-efficient (hiệu quả về thời gian) to hire (thuê) a contractor, and you could have used the time to further your career, it sounds like you got a lot of satisfaction (thỏa mãn) out of remodeling the bathroom yourself. Several colleagues and I conducted research a few year ago on what we called the “Ikea effect.” (hiệu ứng Ikea) It turns out that when we assemble something ourselves, we end up taking a lot of pride in it, and for a long time. So I wouldn’t just think about money and time. Think also about the pleasure of inviting friends to your home, showing them your bathroom and taking pride in your craftsmanship (sự khéo tay, lành nghề/thạo nghề).

Saturday, June 30, 2018

Luật ANiMal

Tòa án tối cao Mỹ ra phán quyết, công an phải có trát của tòa mới được bé khóa điện thoại của người dân

The ruling stems from a case in which phone location data was gathered about a man suspected (and eventually convicted) of armed robberies of Detroit-area Radio Shack and T-Mobile stores.

Location data is used for all kinds of things; wireless companies can use it to help figure out how heavy traffic is in certain spots at certain times of day, and they also aggregate and sell it to other companies that can use it for marketing and other purposes. It can also be used to track your whereabouts (such as whether you were near a bank around the time it was robbed).

Chief Justice John G. Roberts Jr. wrote in his majority opinion that the decision "is a narrow one," and that it won't affect the ability to use location data for emergencies or situations related to national security.

Friday, June 1, 2018

Để phóng viên có thời gian nhậu

một công ty khởi nghiệp ở nhật bản, có phòng tin tức vận hành toàn bằng robot, search mạng xã hội và dùng thuật toán tự viết tin sốt dẻo,

ví dụ vụ ám sát kim jong-nam, anh trai chú Ủn, đưa tin trước các báo chí lớn khác tới 32 phút...

On Feb. 13 last year, the half-brother of North Korean dictator Kim Jong-Un was killed in an airport in Malaysia, in what the U.S. Department of State concluded was an assassination (ám sát) using a nerve agent (chất độc thần kinh). As North Korea and Malaysia were roiled (khuấy đục, chọc tức, làm phát cáu) in a diplomatic dispute (tranh cãi ngoại giao), one entrepreneur in Japan and his budding news service were about to reap (gặt hái, thu về) some attention (sự chú ý).

News of Kim Jong-Nam’s death was quickly picked up in Japan not by one of the country’s giant media conglomerates, but by a small startup (công ty khởi nghiệp nhỏ). JX Press Corp., a news technology venture (mạo hiểm) founded (được thành lập) in 2008 by Katsuhiro Yoneshige while he was still a freshman (sinh viên năm nhất) in college, reported the incident more than half an hour faster than the big names, according to one observer. It did so even though it has no journalists, let alone any international bureaus.

"NewsDigest got the scoop at 19:52, and TV stations had it about 20:30," sociologist  (nhà xã hội học) Noritoshi Furuichi wrote on Twitter after reports of Kim’s death. "Television has succumbed (thua, không chống nổi) to being a slow media."

JX Press’s secret, it turns out, is a combination of social media (mạng xã hội) and artificial intelligence (trí thông minh nhân tạo). Yoneshige and his team have developed a tool, using machine learning (học máy), for finding breaking news in social media posts and writing it up as news reports. Essentially, it’s a newsroom staffed by engineers.

...JX Press has some high-profile financial backers, including Japanese media giant Nikkei Inc. and venture capital companies Mitsubishi UFJ Capital Co. and CyberAgent Ventures Inc. Its clients include many of Japan’s biggest broadcasters, such as NHK, TV Asahi and Fuji Television, all of which pay a monthly subscription -- which Yoneshige declines to disclose -- to use Fast Alert.

Sunday, May 27, 2018

Văn hóa tip trong nhà hàng

màn hình thanh toán hiện 'không tip', hoặc 15%, 18%, 20% -> cảm thấy bị ép buộc phải chọn tối thiểu 15%, vậy đã là cao hơn bình thường rồi
Hi Dan.

At a “fast casual” restaurant without table service, the payment screen offered me a “No Tip” option or tips of 15%, 18% and 20%. I felt these were too high, since I had stood in line and was carrying my own food. I gave the minimum 15%—still a lot more than I have ever tipped in a fast-food place. I felt manipulated by the screen and wonder if this system prods people to tip more.


Yes, such screens boost tips through a design principle called “active choice.” Many fast-food restaurants simply have an easily ignorable (có thể phớt lờ đi) tip jar. But with the screen, neglecting to tip feels much worse, like a rejection (từ chối) of the staff (bồi bàn). On the other hand, please remember that the people working at fast-food places work just as many hours as standard servers, for less money. Many may not be making a living wage (tiền lương vừa đủ sống). Helping them out a bit is a good thing to do.

Thursday, May 17, 2018

Cách hay nhất để loại bỏ thư rác

nếu giao AI (trí tuệ nhân tạo) làm thì nó sẽ... xóa/loại bỏ con người/loài người :D

...Up to this point, humans are reported to have only reached “limited” AI, where machines have mastered chess and other complex games. The same machines would be useless if used to play Monopoly. But this, according to Kissinger, already shows the intimidating (đe dọa, dọa dẫm) nature of AI. AlphaZero, a computer program designed by DeepMind, Google’s AI wing, just a few hours (sau vài giờ) after learning chess (học chơi cờ), “achieved a level of skill (đạt được trình độ) that took human beings 1,500 years to attain (mà con người mất 1.500 năm mới đạt được),” said Kissinger. Reaching “superintelligence,” as warned by Oxford Professor Nick Bostrom, where machines have supplanted (thay thế, chiếm chỗ, hất cẳng) humans on a variety of topics, could spell disaster (thảm họa). “If AlphaZero was able to achieve this mastery (sự tinh thông, sự thành thạo; bậc thầy) so rapidly, where will AI be in five years?” asked Kissinger.

...For Kissinger, there are three particular areas humans should be worried about: “unintended results,” where AI’s goals depart from its creators. (The classic example: tasking AI with removing email spam. The best way to do this? Erasing humans.); building an ethical AI; and whether AI will be able to explain its objectives to its creators.

Wednesday, March 21, 2018

Nghề dịch vụ truyền thống

những năm 1960, Harrods thuê nhân viên "giải tỏa bức xúc khách hàng", khách hàng nào đến công ty to tiếng về chất lượng sản phẩm, trưởng phòng bèn gọi 'nhân viên' này lên xạc (sacrer, gốc pháp) cho một trận, kiên quyết sa thải nhân viên dù khách hàng có chột dạ can ngăn,

-> khách hàng yên tâm về cam kết của công ty đối với chất lượng cao của sản phẩm,

nhân viên đó, sau khi khách hàng về, lại ra đằng sau nhà kho,... đợi lần gọi kế tiếp :)
Harrods in the sixties employed someone to be sacked- surely the best job in the world.

Apparently the employee was paid to sit among the boxes on Harrods top-floor smoking his pipe and reading the Sporting Life. From time to time a bell would ring and he would be summoned (gọi đến, triệu đến) to a department where an irate (nổi giận, giận dữ) customer was being mollified (làm nguôi, xoa dịu) by the Head of the Department.

Let us say today that Lady Ponsonby-Waffles has discovered one of the precious china teacups she recently purchased is chipped.

The Department Head greets our friend with “Lady Ponsonby-Waffles is a most valued customer, your failure to check the quality of her china cups has led to her current predicament, you sir are fired”

Despite Lady Ponsonby-Waffles pleas for mercy, the Head cannot be swayed (đu đưa, lắc, gây ảnh hưởng, tác động). Our friend slopes (chuồn, biến, lẩn) disconsolately (thất vọng, chán chường) to the exit. Lady Ponsonby-Waffles drops her complaint convinced to the store’s determination to enforce the highest standards. Our friend, once passing the Department’s exit, slips back to his Sporting Life and his Pipe, to await the next occasion he would be called upon to be sacked (sa thải).

Monday, March 19, 2018

Giáo viên toàn năng lão sư

phân tích dữ liệu ghi trong thẻ sinh viên (lịch sử địa điểm), và có thể biết được học sinh nào sẽ bỏ đại học trước khi cả việc này xảy ra

At the University of Arizona, school officials know when students are going to drop out before they do.

The public college in Tucson has been quietly collecting data on its first-year students’ ID card swipes around campus for the last few years. The ID cards are given to every enrolled student and can be used at nearly 700 campus locations including vending machines, libraries, labs, residence halls, the student union center, and movie theaters.

They also have an embedded sensor that can be used to track geographic history whenever the card is swiped. These data are fed into an analytics system that finds “highly accurate indicators” of potential dropouts, according to a press release last week from the university. “By getting [student’s] digital traces, you can explore their patterns of movement, behavior and interactions, and that tells you a great deal about them,” Sudha Ram, a professor of management systems, and director of the program, said in the release. “It’s really not designed to track their social interactions, but you can, because you have a timestamp and location information,” Ram added.

Bài trước: Gửi Hàng UPS®

Saturday, February 17, 2018

Gửi Hàng UPS®

giao 31 triệu kiện hàng mỗi ngày,

ngân sách công nghệ hằng năm 1 tỷ usd,

sử dụng trí tuệ nhân tạo và điện thoại dumpphone giá chỉ 8 usd để có thể biết khi nào xe vận tải cần được rửa -> giao hàng nhanh hơn...

...The boom in e-commerce means UPS now delivers as many as 31 million packages a day.

...UPS sees advanced analytics as critical to addressing this challenge. In 2016, it began collecting data across its facilities. Today there are about 25 projects based on that data, grouped under the acronym EDGE (which stands for “enhanced dynamic global execution”). The program has sparked changes in everything from how workers place packages inside delivery trucks in the morning to how the vast army of temporary hires that UPS recruits during the busy holiday season are trained. Eventually, data will even dictate when UPS vehicles get washed.

The company expects to save $200 million to $300 million a year once the program is fully deployed.

EDGE is only one of several technology projects UPS is undertaking to improve its deliveries in the 220 countries and territories it serves. Its $1 billion annual technology budget also covers upgrades in drivers’ tools, including the handheld computing devices they use to scan packages and collect customer signatures, and mapping software called ORION (for “on-road integrated optimization and navigation”) that calculates the most efficient way for drivers to complete their routes...

Friday, February 16, 2018

Ngày "Xanh, Sạch, Đẹp vì cộng đồng chúng ta"

học kinh nghiệm từ tổng thống Paul Kagame của Rwanda khi biến Kigali trở thành 1 trong những thành phố sạch nhất thế giới thông qua hoạt động tập thể/xã hội,

chọn một ngày chủ nhật mỗi tháng, cả làng/xã (cộng đồng) đi dọn rác/vệ sinh để có ý thức bảo vệ môi trường chung hơn
Dear Dan,

In my country, people don’t feel any shared ownership of public spaces. They drop litter outdoors or in the staircases of buildings, write on the walls and inside elevators, and destroy trees in public parks and gardens. I feel like it’s a cultural phenomenon. Is there any way to get people to behave more respectfully?


As long as even a few people litter, we see trash around us, and we get the idea that it is socially acceptable to keep on behaving that way. With such a negative social norm, it’s very hard to change our own or others’ behavior.

With this in mind, I would recommend trying to get everyone to stop littering at the same time through some form of collective action. One example of such an approach comes from Rwanda, where President Paul Kagame has been credited with making Kigali one of the cleanest cities in the world through social action. Mr. Kagame created monthly collective cleanup days, when all citizens were asked to help make public spaces cleaner. He also elevated cleaning streets to an act under Rwanda’s traditional concept of umuganda, which roughly means: “coming together in common purpose to achieve an outcome.” And it worked.

Borrowing from Mr. Kagame’s example, perhaps you could get your neighbors to pick one Sunday when you all work together to clear the mess. This will make it clear to everyone how much of a mess there is and give you a clean starting point. Next, you could ask everyone to agree to keep the new norm and maybe try to link the cleanliness of public environments to their own sense of pride—a bit like making their own umuganda project.

Xe số sàn hay tự động - lựa chọn nào cho người Việt

nên số sàn, để cái tay phải bận bịu, không lại thành "vừa điện thoại vừa lái xe", có thể tử vong và cướp đi sinh mạng người khác...
Dear Dan,

I live in a city with mediocre public transportation, so I’m thinking of buying a car to help me get around. Should I buy a car with a stick shift or an automatic transmission?


If you’re mostly driving in the city, then get a stick shift. This might sound odd, because urban driving with a stick shift means that your hands will be occupied much of the time with shifting the gears as you slow down, stop and accelerate. But that’s the point.

There are benefits to keeping your hands busy. In automatic cars, many drivers start texting at red lights, and when the light changes to green, they carry on texting and driving. In a manual car, you have to shift to start the car after a red light, so your hands aren’t free to text. This will certainly make driving in stop-and-go traffic more annoying, but it might also save your life and the lives of others.

Wednesday, February 14, 2018

Trắng đêm lạnh canh thiên nga

dùng thiên nga máy (giám sát chất lượng nước trong hồ) thì có phải đỡ mất công không?

Swanbots monitor water quality while blending in with their surroundings

...developing a Smart Water Assessment Network: Yes, that’s right, a SWAN. 

In the past, water monitoring was done by humans in boats, which was time consuming (tốn thời gian) and expensive (đắt đỏ). The NUSwan robots can autonomously putter (đi thơ thẩn, lang thang, làm tà tà) about while measuring  (đo đạc) water characteristics, including pH, dissolved oxygen, turbidity (tính chất đục), and chlorophyll. The data are wirelessly uploaded to the cloud to be analyzed in real time, so that whoever is in charge of whether Singapore’s water is drinkable or not can immediately be notified if it isn’t.

In the future, the NUSwan robots could be trained to autonomously employ adaptive (thích ứng) sampling techniques, dynamically updating their navigation  (di chuyển của tàu thủy trên biển hoặc máy bay trên không) plans to collect data most efficiently.

Cái mặt không chơi được

cảnh sát thành phố Rotterdam của Hà Lan thử nghiệm 'tịch thu quần áo, trang sức đắt tiền' của thanh niên trẻ, nếu trông có vẻ không đủ khả năng/tiền để mua chúng...
Police in the Dutch city of Rotterdam have launched a new pilot programme which will see them confiscating expensive clothing and jewellery from young people if they look too poor to own them.

Officers say the scheme will see them target younger men in designer clothes they seem unlikely to be able to afford legally – if it is not clear how the person paid for it, it will be confiscated (tịch thu, sung công).

The idea is to deter (ngăn chặn, làm nản lòng, nhụt chí) criminality (sự phạm tội, tính chất trọng tội) by sending a signal that the men will not be able to hang onto their ill-gotten gains.

…He [the police chief] said the young men targeted often have no income and are already in debt from fines for previous convictions but wearing expensive clothing.

This “undermines the rule of law” which sends “a completely false signal to local residents”, he explained.

Monday, January 8, 2018

Startup với sáng kiến dùng chim dọn rác thuốc lá

định nghĩ tới robot, rồi chim bồ câu, sau chọn quạ vì thông minh hơn

...Crowded Cities started more or less on a lark (= purely for fun, chỉ để cho vui). Industrial designers Ruben van der Vleuten and Bob Spikman came up with the idea when they noticed the tremendous amount of cigarette butts around them in a park in Amsterdam – and started theorizing a solution.

The most obvious answer was robots, but neither of them thought it would be very elegant to pull off the complex programming (lập trình khó, phức tạp) needed to vacuum up butts (đầu mẩu thuốc lá) in-between bike wheels and other city nooks and crannies (ngõ ngách thành phố). So they turned their attention to birds.

“First we thought of pigeons,” Ruben says, “which would have been great because there are so many of them in cities.” Unfortunately, a quick search revealed that there was not much known about the intelligence of pigeons, and that training them would be hard.

Luckily there’s another type of bird that loves living near humans and possesses the ability to problem-solve and learn autonomously: crows. Crows are currently ranked among the most intelligent species on the planet, with an encephalization quotient (fancy word for smarts) equal to that of chimpanzees. Thanks to their understanding of causality, crows can conceptualize, create, and use tools. They play, learn from each other, and can manipulate humans into helping them out. Some types of crows can even count.

Tuesday, December 12, 2017

Bi hài chuyện uống nước ở công sở

ghi tên lên cốc -> ai để cốc bẩn ở phòng sinh hoạt chung là biết ngay -> đỡ phải "rợn tóc gáy" vì thấy đống cốc bẩn...
Dear Dan,

In the kitchen at work, my colleagues often leave piles of dishes and mugs in the sink, right in front of the sign asking everyone to clean up their things and put them away. How would you get more of my co-workers to deal with their own dirty dishes?


Use transparency—that is, try to make it possible to tell exactly who’s following the clean-up rules and who isn’t. When we feel anonymous, it’s much easier to commit minor infractions like leaving a dirty cup or dish behind. Eliminating the anonymity would make your coworkers feel more accountable.

At our lab at Duke, we had the same problem. As soon as there was a single dirty mug in our sink, people thought it was OK to add more. Soon the sink would be full. So we bought everyone a mug with his or her name on it and got rid of the old nameless mugs. Now it’s clear who the mug offenders are, and this solved the problem.

I would suggest asking everyone to bring in personalized dishware. For those who don’t comply, get a permanent marker and write their names on the back of dishes. As long as people see that their less-than-desirable actions are evident to everyone else, the pile of dirty dishes won’t come back.

Thursday, December 7, 2017

Ngày Black Friday cuối cùng

các trung tâm mua sắm vắng dần, các nhà bán lẻ phải đau đầu nghĩ ra lý do để người dân dành thời gian và tiền bạc đến mua sắm -> ngày black friday nhạt dần, tại sao phải chen chúc, tranh giành, khi có thể ở nhà, trong bộ đồ ngủ, nhìn màn hình với vô số lựa chọn và chỉ cần một cú click chuột là có thể đợi hàng giao đến tận nhà,

-> cuộc đua tạo trải nghiệm đáng hấp dẫn để người dân ghé thăm cửa hàng... chỉ mới bắt đầu,
The last Black Friday // Seth Godin

Four years ago, I wrote about the media trap that retailers invented. With nothing much to write about the day after Thanksgiving, the media engage in a stampede to encourage everyone to go shopping on the busiest, least satisfying shopping day of the year. They spent millions to create a social dynamic that pushes people to engage in an orgy of spending, merely because everyone else is.

I think Amazon may have changed this forever.

As the malls continue to die, as retailers everywhere struggle to come up with a reason why people should spend extra time and extra money to visit them, the herd dynamic of Black Friday is fading. It's hard to whip yourself into a frenzy when you're sitting at home, in your bathrobe, staring at a screen.

In their race to out-Walmart Walmart, retailers everywhere forgot the real reason we need stores. Because shopping together makes us feel connected. Because it's fun. Because there's something about the shopping that's almost as good (or even better) than the buying part.

The buying race is over. Amazon won. The shopping race, though, the struggle to create experiences that are worth paying for, that's just beginning.