Không smartphone, cuộc sống liệu có hạnh phúc hơn?

sao lại thế được, điện thoại giờ như pacifier đấy...
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In light of consumers’ growing dependence (ngày càng lệ thuộc) on their smartphones, this article investigates the nature of the relationship that consumers form with their smartphone and its underlying mechanisms (cơ chế ẩn bên dưới). We propose that in addition to obvious functional benefits (lợi ích chức năng hiển nhiên/rõ rành rành), consumers in fact derive emotional benefits (lợi ích tình cảm) from their smartphone, in particular, feelings of psychological comfort (an ủi tâm lý) and, if needed, actual stress relief (giải tỏa căng thẳng). In other words, in a sense, smartphones are not unlike “adult pacifiers.” This psychological comfort arises from a unique combination of properties that turn smartphones into a reassuring presence for their owners: the portability of the device, its personal nature, the subjective sense of privacy experienced while on the device, and the haptic gratification (hài lòng về xúc giác) it affords. Results from one large-scale field study and three laboratory experiments support the proposed underlying mechanisms and document downstream consequences of the psychological comfort that smartphones provide. The findings show, for example, that (a) in moments of stress, consumers exhibit a greater tendency to seek out their smartphone (study 2); and (b) engaging with one’s smartphone provides greater stress relief than engaging in the same activity with a comparable device such as one’s laptop (study 3) or a similar smartphone belonging to someone else (study 4).

Tags: health

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