"Catch the next wave" nghĩa là gì?

Thương trường như chiến trường, tuyệt đối không được bỏ lỡ xu hướng. Photo by Lukas from Pexels

"Catch the next wave" nghĩa là bắt "trend", bắt kịp xu hướng mới (kinh doanh).

Ví dụ
Bob Black, former group president of Kimberly Clark and a current member of Annie’s board of directors (ban giám đốc), said click and collect will be the “next big wave.”

All four have been on a tea over the past year as they rushed (vội vã) to copy one another, roll out new services and buy a string of start-ups (khởi nghiệp). Each is positioning (định vị) itself to catch the next wave of Web commerce.

And he did that to explain why some of the biggest and leading technology companies (công ty công nghệ) of the day failed to catch the next wave of innovation (đổi mới) in their industries and went out of business. – Harvard Business Review

Businesses (doanh nghiệp) are always looking to catch the next wave of consumer (người tiêu dùng) trends in their sector. They can do this by imitating (bắt chước) other businesses, researching (nghiên cứu) the interests of their target audience (đối tượng mục tiêu), hiring new employees, or evaluating their own practices.

Thu Phương

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