Cách tặng quà để thắt chặt tình bạn

đó là tặng những món quà nhỏ, nhiều lần,

như khảo sát: người hâm mộ trả tiền nhiều hơn để được hôn diễn viên ngôi sao ba ngày sau, hơn là... hôn ngay lập tức, vì họ... hấp háy đợi :)
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Dear Dan,

I enjoy giving gifts to my best friend, and I was wondering which approach would be better for strengthening our friendship: giving her big gifts twice a year, on her birthday and Christmas, or giving smaller gifts more frequently?
—Aubrey 

I suspect that giving smaller but more frequent gifts will do more to reinforce your relationship. The pleasure of receiving a gift lies less in possessing the item itself—which is exciting at first but quickly grows familiar—than in looking forward to it.

A 1987 study by the pioneering behavioral economist George Loewenstein showed that people were willing to pay more to kiss a movie star when they could wait three days, compared with kissing them immediately; they were willing to pay a premium for the pleasure of looking forward to the kiss.

Similarly, if you know that on the first of every month you will get a small gift, you can start looking forward to it and so enjoy the gift days before you get it.

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