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rao bán đồ trên mạng cho mình và cho mẹ chồng, thì đồ của mẹ chồng bán tốt, đồ của mình chẳng mấy người hỏi,

-> là do đặt giá cho đồ của mình có khi quá cao đấy, đặt lại, hỏi người khác xem, cho khách quan hơn...
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Dear Dan,

I recently listed some household items for sale online—things like a coffee-maker and a vacuum cleaner. Some of them belonged to me and others belonged to my mother-in-law, who asked for my help because she’s not tech-savvy. I was surprised to see that most of the items I posted for my mother-in-law sold in a few hours, while most of mine didn’t attract buyers, even though they were similar in quality. What happened?
—Barbara 

People have a tendency to assign a higher monetary value to things when they own them. Behavioral economics calls this the “endowment effect.” (hiệu ứng sở hữu) It’s possible that when you were pricing the items for sale online, you unconsciously (vô tình, không có ý thức) inflated (nâng giá, thổi phồng) the value of the things you owned, while you were more objective about the value of your mother-in-law’s things and priced them in line with what people were willing to pay. To avoid the endowment effect, try asking someone to have a look at your items and suggest prices, the way that you did for your mother-in-law.

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