“Word of mouth” nghĩa là gì?

“Word of mouth” -> nghĩa là truyền miệng

Ví dụ

In other words, people are always searching for ways to reduce their stress that is caused by cognitive dissonance when shopping and selecting brands. One of the ways they do this is by searching for confirmation that they have made the right choices. Receiving positive word-of-mouth opinions of products and services from friends or family members will reduce the dissonance (sự bất hòa), as it confirms people’s beliefs in what they have purchased.

Social media users are constantly commenting on brands, products, and services, recommending the ones they like and pointing out problems with the ones they don’t. There are entire social media platforms, like Yelp, that are devoted solely to reviews of businesses. And social media is powerful—that’s why brands pour so much money into social media marketing. It works. In many ways, it’s the new word of mouth. 

"While both word of mouth and advertising can provide information regarding quality to consumers, one would suspect a high-quality business should have to spend less on advertising as it would benefit from word of mouth," said Yogesh Joshi, a professor at the University of Maryland. "However, this research shows that word of mouth, rather than softening the need for spending on advertising, may require a high-quality business to allocate more resources to these quality signaling efforts."

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