"Attentional bias" nghĩa là gì?

nên đọc thêm review về sản phẩm ko lại tốn tiền bây giờ :) Photo by Ruthson Zimmerman on Unsplash.

"Attentional bias" = định kiến trong sự quan tâm -> nghĩa là khuynh hướng tránh xa những dữ liệu không nhất quán với suy nghĩ của mình.

Ví dụ
Depressed (trầm cảm) people are more likely to enjoy internet memes that contain themes related to sadness (buồn bã), hopelessness (vô vọng) or isolation (cô lập) — and they also show an attentional bias towards these images.

Attentional bias refers to our tendency to pay attention to information that we find most emotionally engaging and ignore information that we don’t. Given the intense, in-the-moment nature of threats and opportunities in the ancestral savanna, this bias is understandable. Yet, in the modern environment, sometimes information that doesn’t feel emotionally salient is the most important data.

Attentional bias is a trick that our own brains play on us. Say an advert for a new smart watch catches your attention – it's sleek (bóng, mượt, kiểu dáng đẹp) and smart and cool. After you've seen the advert, your brain reminds you of it, and, because of that reminder, you start to think about it more. You imagine yourself wearing the watch, its face glinting (lóe sáng, lấp lánh) against the cuff of your shirt. It bleeps you through ticket barriers and supermarket checkouts, it counts your steps and helps you track exercise goals, you lose weight and get into the best shape of your life… before you know it, your brain has created a whole narrative around this thing you've seen once, and you're desperate to buy it because it will change your life. According to Trent Hamm at Lifehacker, the best thing you can do to beat attentional bias is to read negative reviews of the item to balance out you ideas of its perfection, and to consider the ‘opportunity cost', which is the things you'll take away from if you buy the item (for example, if you spend several hundred pounds on a smart watch, it means you can't put money towards the house deposit you're saving for).

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