"Curse of knowledge bias" nghĩa là gì?

luôn tự soi mình... Photo by Gian Paolo Aliatis on Unsplash.

'Curse of knowledge bias' = định kiến trong tri thức -> nghĩa là không muốn tìm hiểu hay không thèm quan tâm đến những ý tưởng của người khác; nghĩ rằng người khác khó mà hiểu được hết những ý tưởng siêu việt của mình.

Ví dụ
To beat the curse of knowledge, the Heath brothers suggest using concrete language, as well as storytelling. A story format is a great way to illustrate something complex. As to why, the Heaths and other experts believe storytelling forces the use of understandable language and concepts.

Why is it so common for companies to message the post-purchase delighter, rather than the purchase driver? I believe it stems from the cognitive fallacy psychologists have dubbed the “curse of knowledge.” Often when we’re inside a company making a product, we are very familiar with the pain and solution. We are well past the stage of needing the purchase-driver message, so we become disproportionately immersed in the post-purchase delighters.

We may not know the term, but we all have been involved in situations where the curse of knowledge has been in play. A common occurrence is when C-level executives give speeches at a company-wide meeting. C-level jargon is typically very different from that of someone operating a piece of manufacturing equipment. If the executive is unaware of that, it won't be long before a majority of those in the audience will be zoned out due to a lack of understanding what the speech has to do with them. 

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