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"Bright shiny object" nghĩa là gì?
20 Feb, 2021
"Bright shiny object" = vật thể sáng loáng -> nghĩa là điều gây chú ý, hấp dẫn cộng đồng vì đặc điểm bề ngoài nhưng không hữu ích và tồn tại lâu.
Ví dụ
While bike sharing has had a great run over the last decade, the explosion (bùng nổ) in popularity of scooter sharing and the increasing number of operators have been the bright shiny object that has everyone's attention.
Hopefully, this property tax plan – a bright, shiny object that certainly will capture the attention of many – will be swiftly (nhanh chóng) defeated so the Legacy Fund can continue to grow and be used according to its true intent.
Few marketers would consider direct mail a bright shiny object, but it has gotten a fresh look in recent years, particularly among DTC brands looking to diversify (đa dạng hóa) their media spending beyond Facebook and Google.
All human beings prefer the bright shiny object — that thing over there — to the dull textbook. In Georgia this year, the bright shiny objects are our new, balky, malfunctioning voting machines, bought at huge expense and touted (chào hàng) as the latest, most secure, fail-safe, we’re-not-worried-why-should-you-be solution to 21st century voting.
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Bài trước: "The ravages of time" nghĩa là gì?
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