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"Cost per impression" nghĩa là gì?
30 Sep, 2021
"Cost per impression" -> nghĩa là giá tiền nhà quảng cáo phải trả cho mỗi một nghìn lượt xem, tương tác tới quảng cáo của họ.
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Alphabet said its cost per click increased 31% year over year during the second quarter. Cost per impression also increased 63% in the same period. Similarly, Facebook said average (trung bình) price per ad increased 47% in the second quarter. The rise in ad prices and spending should be a tailwind (gió xuôi) for Pinterest.
Alphabet's cost per click -- what advertisers pay to the tech giant when a potential (tiềm năng) customer clicks on their ad -- rose 31% year over year in its most recently reported quarter. Similarly, its cost per impression -- how much businesses pay each time their ad is shown to a customer -- increased by 63%.
Advertisers can also add secondary filters such as location, device, browser, mobile operating system, gender, email targeting, and others. Quora Ads come by way of a live auction (đấu giá) system where advertisers bid (mời) for ad placements. Bidding options come through Cost per Click (CPC), Cost per Impression (CPM), and Conversion Optimized (CPA) bids.
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