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"Behavioral economics" nghĩa là gì?
07 Dec, 2021
"Behavioral economics" = kinh tế học hành vi -> nghĩa là nghiên cứu về các yếu tố ảnh hưởng đến việc đưa ra quyết định trong kinh tế.
Ví dụ
Behavioral economics combines insights (thấu hiểu) from economics and psychology to understand human nature. Based on this understanding, behavioral economists develop behavioral interventions that help people make better decisions for themselves and their society.
In the MA program in Behavioral Economics at Reichman University, students learn to identify (xác nhận) the factors which influence our decisions, and design interventions that will help us deal with major societal challenges.
Yes, behavioral economics can influence (ảnh hưởng) some portion of the decision, but they can’t overcome a lack (thiếu đi) of customer-perceived value – and that's what sales leaders can use to help in their success.
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